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	Dan Hill
	Dan Hill is the President of Sensory Logic, a consulting firm that helps clients understand the role of emotions in consumer and employee behaviour. www.sensorylogic.com. He is the author of Emotionomics (Beaver's Pond Press, 2007)
	Articles by this Author:
	LEADERS AND FOLLOWERS: HOW TO BUILD GREATER TRUST AND COMMITMENT by Dan Hill As a particular U.S. Presidential hopeful has discovered, a display of emotion can sure help build trust between a leader and followers. More... THE RHETORIC AND REALITY OF SUCCESSFUL CHANGE MANAGEMENT by Dan Hill A leader who can emote and empathize will be able to sell a merger or acquisition to employees much easier than a leader who PowerPoints the change using logic and numbers. More... ONCE MORE WITH FEELING: WHY COMPANIES SHOULD TAKE A VALUES-BASED APPROACH TO BRAND RELATIONSHIP BUILDING by Dan Hill Is it merely a coincidence that the rise and purchasing power of women consumers have coincided with marketers' recognition that an emotional appeal builds the brand the best? Just observe peoples' faces, as this author did. More...

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