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Madhubalan Viswanathan

mviswana@uiuc.edu

Madhubalan Viswanathan is associate professor of marketing in the Department of Business Administration, University of Illinois, Champaign, Illinois (mviswana@uiuc.edu).


 
Articles by this Author:

FROM SUBSISTENCE MARKETPLACES TO SUSTAINABLE MARKETPLACES: A BOTTOM-UP PERSPECTIVE ON THE ROLE OF BUSINESS IN POVERTY ALLEVIATION
by Madhubalan Viswanathan
Enfranchising the poor is an important goal for many businesses, but there is a right way and a wrong way to achieve this goal. Making sure that the change will be sustainable is the right way.
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  Strategy
  Leadership
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  Marketing
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  Innovation
  Social Responsibility

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