January/February 2003

ENGAGE THE HEART: APPEALING TO THE EMOTIONS FACILITATES CHANGE
by Gerard Seijts and Grace O Farrell

Reason and logic may be fine, but when it comes winning commitment to organizational change, the facts alone won't win people over. As these authors point out, employees also need to be fired up by leaders who recognize that both the heart and the mind matter

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About the Authors

Gerard Seijts
Gerard Seijts is Associate Professor, Faculty Director, City of London Management Foundations Program, Ivey Alumni Association/Toronto Faculty Fellow in Business Leadership, and Faculty Scholar, Richard Ivey School of Business, University of Western Ontario.

Grace O Farrell

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