An alliance can be broken or underperforming, yet too many companies fail to see that their partnerships are just drifting or not producing. Recognizing that an alliance is broken and taking steps to mend the various relationships are vital if a company is to realize its expected ROI. This author has sound advice for maximizing the return from the substantial investment in an alliance.
David Eaves
David Eaves is an associate with Vantage Partners LLC, a Cambridge, Massachusetts-based consulting firm that specializes in alliances.
Laura Judy Visioni
Laura Judy Visioni is a senior consultant with Vantage Partners LLC, a Cambridge, Massachusetts-based consulting firm that specializes in alliances.
Jeff Weiss
Jeff Weiss is a partner with Vantage Partners LLC, a Cambridge, Massachusetts-based consulting firm that specializes in alliances.
