It is rather easy to blame Canadian retailers for in-store prices that are higher here than in the United States. A detailed examination, however, reveals that a retailer has little control over higher prices for everything from books to...

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The “slow” movement has gained traction in living, cooking and other domains, but in marketing, a patient, deliberate approach can be risky if not fatal. Sure, marketers must still “get into customers’ minds,” but they must do it so quickly...

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Marketing is too important to the future of every company to avoid prime-time review by the Board of Directors. While few firms would say that marketing does not share time in the spotlight at board meetings, the focus of marketing...

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Some managers, perhaps many, have been tempted to hit the “delete” button when dealing with troublesome or unprofitable customers. In fact, dropping customers or “demarketing” should be built in to a company’s practices. As this author writes, the gains from...

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Packaging aerosol products may seem like a rather unglamorous business, especially in today’s New Economy, but the way CCL has practiced it over the years has won the firm wide recognition and strong growth over its almost-50 year history. At...

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Almost all firms have adopted Customer Relationship Management (CRM) in their bid to build loyalty and retention. Too often, however, a CRM policy is highly ineffectual. The problem, this author and consultant says, is that a CRM program is developed...

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