Stephen Wunker
Stephen Wunker is the author of Capturing New Markets: How Smart Companies Create Opportunities Others Don’t (McGraw-Hill, 2011). He has been an entrepreneur and corporate venturer in mobile telecom, and is the Managing Director of New Markets Advisors. www.capturingnewmarkets.com.
Articles by this Author:
Growing Big by Targeting Small
by Stephen Wunker | January / February 2012
Business leaders are trained to focus on big, attractive markets, yet some of the most compelling sources of growth come from markets that start out as tiny footholds. Penetrating such foothold markets requires an entirely different approach than the...
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Achieving growth by setting new strategies for new markets
by Stephen Wunker | November / December 2011
Capturing new markets is an excellent way to grow. But if such markets were easy to crack, they would not hold so much potential for profit. By using strategies appropriate for this unique business environment, companies can vastly improve...
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