Thomas H. Davenport
Thomas H. Davenport is the President's Distinguished Professor of IT and Strategy at Babson College, and the co-founder and Research Director of the International Institute for Analytics. His most recent book is Analytics at Work: Smarter Decisions, Better Results (Harvard Business Press, 2010).
Articles by this Author:
Putting social media to work at Cognizant
by Bala Iyer, Salvatore Parise, Sukumar Rajagopal, and Thomas H. Davenport | July / August 2011
Many companies know what social media can do but many are still unable to apply or leverage social media to distance themselves from competitors. One company that has used social media successfully is the New Jersey-based IT firm, Cognizant....
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