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Past Articles in Marketing
The Toyota recall: Missing the Forest for the Trees
by Jeffrey K. Liker and Timothy N. Ogden | November / December 2011
A sticky accelerator pedal last year tarnished the once-vaunted reputation of the Toyota Motor Corporation. These authors, who have written two widely acclaimed books on Toyota, argue – successfully – that the pedal’s stickiness was caused not by relaxed...
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A MARKETING PLAN FOR TURBULENT TIMES
by Tim Calkins | March / April 2009
Not all that long ago, the acronym KISS was so popular that many executives displayed it on their desks, either embedded in Lucite or sculpted in bronze. Keep It Simple Stupid was the preferred strategy of the time. That...
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