The vast majority of the
approximately 9,000 Ivey Business Journal subscribers are senior managers working in a
wide variety of industries and geographical locations. The average number of readers per
copy is 2.3, meaning that more than 18,000 people read each issue of Ivey Business
Journal.
Here are a few highlights from a readership survey conducted during
September 1999.
- 50% have been subscribers for 3 or more years.
- 82% spend more than 1 hour reading an issue of
Ivey Business Journal.
- 91% hold an executive or senior management title,
including Chairman of the Board, President, CEO, Vice-President, or
board member.
- 81% are male
- 78% graduated from university, college or higher.
- average personal income of
$134,000
- average household income of
$195,000
Would you like to receive more information on
Ivey Business Journal's readers? If so, please contact us at:
Ivey Business Journal
Suite 501
179 John St.
Toronto, Ontario M5T 1X4
CANADA
Tel: (416) 598-7775
Fax: (416) 598-0669
Email us at: ibj@ivey.uwo.ca
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