Adrian C. Ott
Adrian C. Ott is the author of The 24-Hour Customer: New Rules for Winning in a Time-Starved, Always-Connected Economy (Harper Business, Aug 2010), and CEO of Exponential Edge® consulting. Before founding Exponential Edge, she was an HP executive for 15 years who was recognized in an annual report for infusing HP with “new revenue streams, new technologies, and new business models.”
Articles by this Author:
The invisible hand of time: How attention scarcity creates innovation opportunity
by Adrian C. Ott | March / April 2011
Thinking in terms of time and attention will quickly start to change the way you think about products and services, customer behavior, even business models. This is the great frontier for innovation for the next decade, this author believes....
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